LECTRIC

Lectric eBikes co-founders Levi Conlow (CEO) and Robby Deziel (CINO) designed their first eBike in 2019 and have continued to make waves in the eBike space ever since. While Lectric eBikes continues to set the standard for riders and lead the industry with its best-selling eBikes, the initial idea originated from Levi’s father, who was in search of an affordable eBike. He turned to Levi and his childhood friend, Robby, for help and the duo made it their mission to create a high-quality eBike at an accessible price. Levi’s business-oriented mindset and talent for seeing the “big picture” was a perfect complement to Robby’s gifts of mechanics and creativity. After initial challenges with their first model, they designed their Lectric XP series of eBikes, which were named after “experience points” as a homage to their video game-rooted friendship. The eBikes were an instant hit with customers and industry experts due to the authentic combination of affordability, foldability, and comfort.